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YouTube Premium (formerly YouTube Red) is a paid streaming subscription service that provides advertising-free streaming of all videos hosted by YouTube, exclusive original content produced in collaboration with the site's creators, as well as offline playback and playback of videos on mobile devices. The service was originally launched in November 2014 as Music Key, offering only ad-free streaming of music and music videos from participating labels on YouTube and Google Play Music. The service was then revised and relaunched as YouTube Red on October 31, 2015, expanding its scope to offer ad-free access to all YouTube videos, as opposed to just music. YouTube announced the rebranding of the service as YouTube Premium on May 17, 2018, alongside the return of a separate, YouTube Music subscription service Watch YouTube without ads!